Workfront adobe acquisition9/14/2023 The category is now established, and this acquisition promotes the category to a new level. In the past few months, we’ve seen the IPO of Atlassian, owners of Jira and Wrike, and Asana. While the $1.5 billion acquisition of Workfront is more than a single tip of the hat for the PPM category, it marked a thunderclap for the enterprise marketing cloud technology providers. We believe it will change both the marketing cloud category, and the Portfolio and Program Management (PPM) software category. As Lima Consulting Group is both a Gold Partner with Adobe and a certified and experienced Workfront partner, our close relationships with both companies give us some insight as to what this acquisition means beneath the surface. Let’s immediately get beyond the vital stats and talk about what this acquisition means for both those in the industry and for Wall Street.
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